The Roca brothers are appointed UN ambassadors

The United Nations Development Programme (UNDP) appoints the owners of the Celler de Can Roca Goodwill Ambassadors to advance sustainable development. The announcement legitimises the role that chefs worldwide have been advocating, as players with the ability to make a tangible contribution to society.

Joan, Josep and Jordi Roca, commanders of Celler de Can Roca, with three Michelin stars, in Girona, ranked as the world's best restaurant on The World's 50 Best list, have just been appointed Goodwill Ambassadors to advance sustainable development, by the United Nations Development Programme (UNDP), dedicated to fuelling growth models that have a positive impact on the quality of life of people across more than 170 countries.

The Spanish chefs must work in collaboration with the Sustainable Development Goals Fund (SDG Fund) to promote and support the "Sustainable Development Goals", agreed by the world's major leaders in the hope that, by 2013 "hunger, unemployment, inequality and climate change are a thing of the past".

On their plate will be the task of advocating "food production practices that increase access to nutritious food, protect the environment and create more jobs". The UNDP will appeal to their advice "on improving food industry and agricultural practices to protect the environment and create jobs", reads the statement with which the UN announced the appointment.

They will support the establishing of a network of training centres, which will pilot in Africa, "in an effort to increase sustainability, reduce waste and improve market conditions for farmers and small businesses, as well as create new jobs, promote gender equality and provide skills training".

“While working on sustainability issues is an arena that is not always immediately associated with great chefs or leaders in the culinary field, the Roca brothers will be important drivers of change in the food security arena. They will also help support our efforts to promote the Sustainable Development Goals (SDGs) and how food can help enhance innovation and economic growth”, said Paloma Durán, Director of the SDG Fund.

The announcement legitimises the role that chefs worldwide have been advocating, as players with the ability to make a tangible contribution to society, as the Roca brothers have done through different initiatives, with which they have expressed a clear vocation to innovate, but also to contribute to society.